Current and Emerging Issues in the Audiovisual Industry

Alicia Urgell?s

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Категория: логистика

ISBN: 9781119384656

Правообладатель: John Wiley & Sons Limited

Легальная стоимость: 18372.63 руб.

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